Meet The Winners Of The Eluxe Awards 2025

The winners of the Eluxe Awards 2025 are very worthy – and you might love some of these new brands!

By Lora O’Brien

We’re thrilled to unveil the winners of the 10th annual Eluxe Awards!!

Each year, the Eluxe Awards recognise the most eco-friendly, sustainable, and vegan brands in the luxury sector. These awards honour the efforts of brands and individuals committed to making a positive impact on people, animals, and the planet. Since their inception in 2015, they have set the standard for excellence in sustainable luxury.

Founded by eco-luxury advocate Chere Di Boscio in Paris in 2013, Eluxe Magazine has become a leading platform for sustainable fashion, beauty, ethical travel, and vegan living.

For 2025, the award categories included vegan beauty, cosmetics, home, and fashion brands. The categories featured this year were:

Best Ethical Brand of 2025
Best Clean Beauty Provider
Best Vegan Skincare Brand
Best Vegan Cosmetics Brand
Best Sustainable Home Brand
Best Ethical Fashion Brand
Best Vegan Brand of 2025

A panel of ethical luxury experts, including author Kenny Jackson-Forest and wellness specialist Catharina Banach, evaluated the nominees.

To see all the nominees for 2025, click here. Without further ado, here are the winners!

And The Eluxe Awards 2025 Winners Are…

1. Best Ethical Brand of 2025

Nominees: Wildcrafted Organics, WA:IT, Onyx + Petal, Science4Beauty

Winner: Science4Beauty

This innovative brand is revolutionizing the beauty industry by offering natural alternatives to traditional injectables. Created by a team of scientists and a professor, Science4Beauty formulates products with natural neurotoxins that deliver results similar to Botox—without the harmful chemicals. Their standout product, Miorelaxant Magic, helps relax facial muscles using plant-based ingredients.

Judges’ comments: Science4Beauty’s use of Conocream, a next-generation, all-natural cosmeceutical, is impressive. It works like Botox to relax muscles and control excessive sweating—without injections. Wow, right?

The Eluxe Awards 2025 judges said: Forget Botox! Science4Beauty uses Conocream – a new generation of myorelaxing cosmeceutical that works just like Botox to relax muscles and stop excessive sweating. But transdermally, and all naturally. How amazing is that? Our only critique? Not all pages on this Polish brand’s site translate well into English. But it’s a small point!

2. Best Clean Beauty Provider

Nominees: Wildcrafted Organics, Science4Beauty, Bohemian Botanicals, Biomazing, GreenGlam, Bioaura

Winner: GreenGlam

Navigating beauty products can be overwhelming, but GreenGlam makes it easy by offering a curated selection of natural and organic brands. This online platform is a one-stop shop for clean beauty, carrying well-known names such as Ilia, Burt’s Bees, and Kjaer Weis.

The Eluxe Awards 2025 judges said: Easy to navigate and beautiful to look at, this online shop brings great clean beauty brands to shoppers, including Ilia, Burt’s Bees and Kjaer Weis.

3. Best Vegan Skincare Brand

Nominees: Arithmos, Queen of Green

Winner: Arithmos

Arithmos was founded by Michelle Wang in Melbourne to help alleviate her daughter’s skin condition. Her brand is dedicated to creating simple, natural skincare using potent botanical oils. Every product is hand-blended and free from synthetic preservatives, parabens, nuts, and palm oil.

The Eluxe Awards 2025 judges said: I think most of us are sick of synthetic, toxic perfumes by now. And Arithmos combines skincare with smelling good in the most natural way possible.

4. Best Vegan Cosmetics Brand

Nominees: Kylie’s Professional, Spectrum

Winner: Kylie’s Professional

Founded by makeup artist Kylie Eustace, this brand provides professional-quality mineral makeup without harmful ingredients. Formulated with high-purity natural minerals, these cosmetics offer excellent coverage while remaining free from toxins.

The Eluxe Awards 2025 judges said: Don’t confuse this brand with the toxic Kylie Kardashian brand! Unlike the celebrity brand, these cosmetics are much more natural, totally vegan, and of a much higher quality. Perfect for pros and ‘civilians’ alike!

5. Best Sustainable Homeware Brand

Nominees: Greenpan, Wablu, Ettitude, GSK Bespoke Designs

Winner: GSK Bespoke Designs

Known for her iconic vegan Morphbag, Giovanna Sessi-Knott has expanded into homeware design. GSK Bespoke Designs specialises in creating sustainable and stylish interiors tailored to clients’ unique lifestyles.

As the founder says: “Life taught me that in order to lead a sustainable lifestyle, we need to simplify our lives, declutter our homes and our wardrobes and make conscious choices.”

The Eluxe Awards 2025 judges said: Chic, modern Italian design combines with an eco friendly ethos to create clean, non toxic living spaces.

6. Best Ethical Fashion Brands

Nominees: Luciela, COSSAC, Pixie Mood

Winner: COSSAC

Since 2014, Agata Natalia Kozak’s brand COSSAC has been redefining sustainable fashion with timeless, stylish designs. Their collections focus on staple wardrobe pieces crafted from organic cotton, linen, and sustainable modal.

The Eluxe Awards 2025 judges said: I love COSSAC’s chic, feminine and subtly sexy clothing. Sure, it’s pretty and classically chic, but above all else, it’s also comfortable to wear and style.

7. Best Vegan Brand of 2025

Nominees: Altra, Urtekram Nordic Beauty, Spectrum, Pixie Mood, Rosy & Earnest

Winner: Altra

Altra is committed to crafting 100% natural fragrances, redefining the concept of scent with three distinct collections: Skin Scents, Altra Intense, and Future Floral. Their transparent approach to sustainability includes refillable glass bottles and partnerships with ethical suppliers.

The Eluxe Awards 2025 judges said: The rich, innovative scents, artistic bottles and organic packaging make this a beautiful, luxurious gift to yourself – or a loved one.

Congratulations to all the winners of the 2025 Eluxe Awards! These brands are leading the way in sustainable luxury, proving that ethics and elegance can go hand in hand.

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Lora O'Brien

After graduating in Journalism from the University of Greenwich, Lora worked for Sugar and Healing Lifestyles magazines in London before being hired to write about food for Eluxe. She’s recently become a new mom to baby Lulla, and is writing a blog about the experience. See more about Lora here.